PageSpeed Optimization for Faster Load Times and Better Rankings
Slow websites lose visitors, rankings and revenue. We analyze your site down to the byte level and optimize the entire delivery path from server to browser — for faster load times, green Core Web Vitals and better rankings.
from €349
quick check fixed price (net)
50+
optimized projects
2.4s
avg. LCP improvement
93%
achieve green Core Web Vitals
Performance quick check · fixed price
- A fixed price instead of a vague hourly estimate
- Prioritized action plan by impact and effort
- Full performance audit from €1,490 net
- Core Web Vitals monitoring from €59 per month net
A compact short audit of one key page with the most important immediate measures. The comprehensive full performance audit across several templates starts at €1,490 net, ongoing Core Web Vitals monitoring from €59 per month net. The no-obligation initial assessment of your loading time is always free.
The loading speed of a website influences nearly every aspect of digital success: bounce rate, conversion rate, search engine ranking and user satisfaction. Studies show that even a one-second delay can reduce conversion rates by up to 7 percent (Source: Deloitte, 2020). As a specialized agency for PageSpeed optimization, we combine deep technical understanding of server infrastructure, frontend architecture and browser rendering with years of project experience. We analyze where your website loses time and implement precise measures that are reflected in your Core Web Vitals and your business metrics.
The anatomy of PageSpeed optimization: the delivery path from server to browser
Core Web Vitals: Three Values Decide Your Ranking
Google evaluates the user experience using three measurable metrics. Largest Contentful Paint measures when the largest visible content appears, Interaction to Next Paint the responsiveness to input, and Cumulative Layout Shift the visual stability. We move all three values from the red into the green zone, measured against real user data from the Chrome User Experience Report.
- LCP under 2.5 seconds: faster visible main content
- INP under 200 milliseconds: smooth response to clicks
- CLS under 0.1: no layout jumping while loading
Why Loading Speed Determines Your Online Success
Users expect a page to be fully loaded within two seconds. If this threshold is exceeded, the probability of abandonment increases exponentially. Google has translated this insight into its ranking algorithm: since the Page Experience Update, Core Web Vitals are an official ranking factor. In e-commerce, each additional second of loading time can reduce revenue per session by up to 10 percent (Source: Deloitte Digital, 2023). At the same time, slow servers reduce crawl budget, causing new pages to be indexed more slowly. Our technical analysis reveals where your website is wasting potential, and our server optimization addresses exactly these bottlenecks. With a structured Lighthouse audit and targeted TTFB optimization, we address the points that deliver the greatest time savings.
Six Core Areas of Our PageSpeed Optimization
Loading speed is not a single lever but the interplay of many technical factors along the entire delivery path. Our services cover the complete technical stack, organized into six core areas that work systematically together.
Core Web Vitals Optimization
Targeted improvement of Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift. We analyze field and lab data and implement measures that become visible in real user data.
Mehr erfahrenServer Performance
Optimization of server response time through web server configuration tuning, PHP settings, database query optimization and caching layers. We reduce Time to First Byte to under 200 milliseconds.
Mehr erfahrenFrontend Optimization
Critical CSS extraction, JavaScript splitting and lazy loading, efficient asset pipelines and render-blocking elimination. The browser prioritizes the visible area and wastes no resources.
Mehr erfahrenDatabase Optimization
Slow database queries are one of the most common reasons for high server response times. We optimize queries, set indexes, clean up orphaned data and implement object caching.
Caching Architecture
Multi-layered caching strategies from Varnish and Redis on the server side through browser cache headers to service worker caching. Every request that doesn't need to be recalculated saves time.
Mehr erfahrenImage & Media Optimization
Conversion to modern formats like WebP and AVIF, responsive image sizes, lazy loading and optimized compression. Images often account for over 50 percent of page weight.
Mehr erfahrenHow an Optimization Project Works
Every performance project begins with a comprehensive technical analysis. Rather than making blanket adjustments, we first identify the specific bottlenecks of your website and prioritize measures by impact and effort. This way, we achieve the greatest measurable effect in the shortest time.
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Technical Analysis and Assessment
We capture the current state using lab tools and real user data from the Chrome User Experience Report. Server response time, render metrics, resource sizes and third-party impacts are systematically documented. The result is a detailed analysis report with concrete recommendations.
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Prioritization and Action Plan
Based on the analysis, we create a prioritized roadmap. Measures are sorted by their ratio of expected impact to implementation effort. Quick wins come first, more extensive architectural changes follow in later phases.
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Implementation of Optimization Measures
Our developers implement server configuration, caching setup, frontend optimization, image compression and code refactoring. Every change is validated in a test environment before going live, so no side effects arise.
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Success Measurement and Reporting
After implementation, we measure results using the same tools as in the initial analysis. You receive a before-and-after comparison of all relevant KPIs. On request, we implement permanent performance monitoring.
Typical Results from Our Optimization Projects
Numbers speak louder than promises. The following values come from real client projects and show the average improvements we achieve in different scenarios (project experience, 50+ projects). Actual results depend on the initial state, technology used and scope of measures implemented.
| Metric | Before Optimization | After Optimization |
|---|---|---|
| Largest Contentful Paint (LCP) | 3.8 - 6.5 seconds | 1.2 - 2.0 seconds |
| Interaction to Next Paint (INP) | 350 - 800 ms | 80 - 180 ms |
| Cumulative Layout Shift (CLS) | 0.15 - 0.45 | 0.01 - 0.08 |
| Time to First Byte (TTFB) | 800 ms - 2.5 s | 120 - 280 ms |
| Total Page Weight | 3.5 - 12 MB | 0.8 - 2.5 MB |
| Number of HTTP Requests | 80 - 200+ | 20 - 45 |
| Performance Score (Lighthouse) | 25 - 55 points | 88 - 100 points |
Before and After: Visibly Faster Delivery
A page only becomes visible once every station has done its part: the server delivers the first byte, the network transports the data, and the browser renders content and executes scripts. We measure each station individually, identify the slowest link and shorten the loading chain along the complete path instead of just treating symptoms.
- Server response time (TTFB) and caching layers
- Render-critical resources and third-party scripts
- Core Web Vitals as a measurable benchmark for success
Audit tiers: a clear entry point, fixed prices
All prices net. Every tier starts with a free initial assessment of your loading time; you then receive a transparent fixed-price quote. Extensive optimization projects are calculated by scope.
Performance Quick Check
Short audit of one key page with the most effective immediate measures.
- Analysis of one representative page or template
- Core Web Vitals check with field and lab data
- Short report with the top immediate measures
- Concrete, prioritized recommendations
Full Performance Audit
Comprehensive Core Web Vitals audit across several templates with a prioritized action plan.
- Testing of several page types and templates
- Complete breakdown of the delivery path
- Prioritized action plan by impact and effort
- Results presentation with a before-after forecast
Core Web Vitals Monitoring
Ongoing measurement, alerts on regression and a quarterly review.
- Continuous measurement of your key pages
- Alerts when Core Web Vitals degrade
- Monthly performance report
- Quarterly review session on request
All prices net plus VAT. Further fixed prices: WordPress performance from €490, shop loading-time optimization from €2,290, Shopware performance (Community Edition) from €3,490. Details on the respective service pages.
How Fast Is Your Website Really?
We assess your Core Web Vitals using real user data and reveal the biggest bottlenecks, with no obligation and a concrete action plan.
Platforms and CMS We Optimize
Performance issues exist in every system, but causes and solutions differ significantly by platform. We know the typical bottlenecks of the most common content management systems and shop platforms. For e-commerce platforms, SaaS applications and corporate websites, we have developed specialized optimization packages.
Shopware
Shopware shops often suffer from slow category pages, unoptimized theme CSS and missing caching strategies. We optimize HTTP/2 push, theme compiler settings, Elasticsearch configuration and product listing queries.
Mehr erfahrenWordPress
Plugin overload, unoptimized themes, missing caching plugins and uncompressed images are the most common causes of slow WordPress sites. We clean up, configure server-side caching and eliminate render-blocking resources.
Mehr erfahrenCustom Web Applications
React, Vue, Angular, SvelteKit or server-side rendered applications: we optimize bundle sizes, code-splitting strategies, API response times and rendering paths regardless of the framework used.
Mobile Performance: Why Smartphones Set the Standard
Over 60 percent of all website visits in Germany now come from mobile devices (Source: Statcounter, 2024). Since switching to Mobile-First Indexing, Google evaluates websites exclusively based on their mobile version. The performance on an average smartphone with a mediocre mobile connection determines your ranking, not the loading time on a powerful desktop with fiber optic. Mobile devices are disadvantaged in multiple ways: CPU performance is typically one-fifth to one-tenth of a desktop processor, and network latency over cellular is significantly higher. Our frontend optimization tests every measure on real mobile devices and under simulated network conditions.
Did You Know?
Third-Party Scripts: The Invisible Performance Killer
Marketing pixels, tracking codes, chat widgets, social media embeds and cookie consent managers are standard on every commercial website. In our technical analysis, we regularly identify websites where third-party scripts account for 40 to 60 percent of total JavaScript execution time. Our strategy encompasses three levels: inventory and prioritization of all scripts, technical optimization of integration through asynchronous loading, defer attributes and facade patterns, and ongoing monitoring, because third parties can change their scripts at any time.
A single chat widget can block the main thread for 300 to 500 milliseconds, pushing the Interaction to Next Paint into the red zone. These are exactly the invisible brakes we make visible and defuse in a targeted way.
Performance Optimization as a Continuous Process
A one-time optimization delivers significant improvements, but loading speed is subject to constant change. New content, additional features, CMS updates and third-party scripts can gradually degrade performance. That's why we offer permanent performance management alongside one-time projects: we continuously monitor your Core Web Vitals, detect degradation early and proactively implement countermeasures. You receive monthly performance reports and, on request, quarterly review sessions. From our base in Lower Saxony, we serve clients in Hannover, Braunschweig, Hildesheim and throughout the region. Learn more about our approach on our about page, and find current expert articles on our blog.
Frequently Asked Questions About PageSpeed Optimization
The following questions reach us regularly in initial consultations. If your question isn't answered here, you'll find more information on our detailed FAQ page or contact us directly.
Next Step: Free Initial Analysis of Your Website
Find out how much faster your website can be. In our free initial analysis, we assess the current performance using field and lab data, identify the biggest bottlenecks and show you what improvements are realistically achievable. You receive a prioritized action plan with estimated improvement values for each metric. No obligation, no sales pressure. Request your initial analysis now or learn more about our services in detail. If you want to learn more about the technical fundamentals, read our guide to Core Web Vitals. An overview of completed projects can be found in our references.
Request a Free Initial Analysis
Tell us your website URL and briefly describe your situation. You will receive a free initial assessment of your loading time and the biggest bottlenecks — no obligation, no sales pressure. You can also reach us by phone at +49 5123 9579000.