Can I perform performance optimization myself?

Partly, yes. Basic measures like compressing images, removing unused plugins, enabling browser caching or updating the PHP version can be done with some basic technical understanding and already bring noticeable improvements. We recommend these first steps to every website owner.

Things get more complex with server configuration, critical CSS extraction, JavaScript refactoring, database tuning or resolving INP problems, because these require specialist knowledge, and the risk of damaging SEO or functionality along the way is real. In our experience, companies achieve the best result when they handle the basic optimization themselves and engage a specialized partner for the demanding measures. We are happy to advise in the initial consultation on where that line sensibly runs.