Can I perform performance optimization myself?
In short and in plain language
You can do part of it yourself. You can make images smaller, remove unused plugins or update the server software. This often brings a speed gain you notice.
It gets harder with the server, the code or the database. This needs expert know-how. Otherwise your site can be harmed.
It often works well when you handle the basics yourself. For the hard tasks, you get help.
In the first talk we show you where that line makes sense.
Partly, yes. Basic measures like compressing images, removing unused plugins, enabling browser caching or updating the PHP version can be done with some basic technical understanding and already bring noticeable improvements. We recommend these first steps to every website owner.
Things get more complex with server configuration, critical CSS extraction, JavaScript refactoring, database tuning or resolving INP problems, because these require specialist knowledge, and the risk of damaging SEO or functionality along the way is real. In our experience, companies achieve the best result when they handle the basic optimization themselves and engage a specialized partner for the demanding measures. We are happy to advise in the initial consultation on where that line sensibly runs.