Does my shop need to go offline during optimization?
In short and in plain language
No, your shop stays online. We do not simply switch it off.
We first make all changes on a copy of your shop. There we test them and measure the effect. Only then do they go to the live shop.
Most steps need no break at all. Only deep server work may need a short break at a quiet time. We agree on the date with you first.
No. An online shop earns from every minute of availability, so we deliberately work without a blanket shutdown. All changes are first made in a staging environment, a copy of your shop, where we test them thoroughly and measure their effect. Only after successful validation do we transfer them to the live environment.
Most measures, such as cache configuration, image optimization or CSS changes, can be deployed without any downtime at all. Only for deep server-side changes that require a service restart do we schedule a brief maintenance window during a low-traffic period, typically at night or in the early morning, and we agree the timing with you in advance. This keeps the risk to revenue and shop performance to a minimum.