Why is my website's load time so important?

Load time directly influences three key business metrics: First, conversion rate, as studies show that each additional second of load time reduces conversion probability by up to 7 percent (Google, 2023). Second, bounce rate, because 53 percent of mobile users leave a page that takes longer than three seconds to load (Google, 2022). Third, search engine visibility, since Google has considered Core Web Vitals as a ranking factor since 2021. A fast website simultaneously improves user experience, revenue and SEO performance.