Why is my website's load time so important?
In short and in plain language
Load time can affect your sales. Slow pages can cost you visitors and customers.
Google also looks at how fast a page is. A fast page can help with Google.
You do not see these losses. People who leave do not complain. They are just missing from your numbers.
In our analysis we also measure how real visitors experience your site. You do not have to change your content for this.
Load time is not a technical nicety, it acts directly on revenue. Three metrics react especially sensitively: a delay of just 100 milliseconds can reduce conversion rate by up to 7 percent (Akamai, 2017). Bounce rate rises sharply, because 53 percent of mobile visits are abandoned when a page takes longer than three seconds to load (Google). And visibility suffers, since Google introduced Core Web Vitals as a ranking factor in 2021.
The tricky part is that these losses are invisible. A visitor who leaves after two seconds files no complaint, they simply never appear in your statistics. That is exactly why our performance analysis measures not only lab values but also the real field data of your visitors. A faster website improves user experience, revenue and SEO rankings in one move, without you having to change a word of your content.