Why is my website's load time so important?

Load time is not a technical nicety, it acts directly on revenue. Three metrics react especially sensitively: conversion rate drops by up to 7 percent with each additional second of load time (Deloitte, 2020). Bounce rate rises sharply, because 53 percent of mobile users abandon a page that takes longer than three seconds to load (Google, 2022). And visibility suffers, since Google introduced Core Web Vitals as a ranking factor in 2021.

The tricky part is that these losses are invisible. A visitor who leaves after two seconds files no complaint, they simply never appear in your statistics. That is exactly why our performance analysis measures not only lab values but also the real field data of your visitors. A faster website improves user experience, revenue and SEO rankings in one move, without you having to change a word of your content.